Video gaming is the largest media and entertainment sector in the world: a $200 billion global market and growing fast. It's larger than movies and music combined. Millennials and Gen Zers now spend more time gaming than on any other leisure activity.
In this Primer, we’ll explore the world of video games - how they’re created, distributed, and monetized. We’ll break down the ecosystem of gaming companies, the metrics used to measure success, and the trends shaping the future of interactive entertainment.