Content Creator and Social Media Manager

Contract, 10hrs per week

About Primerli

We are a digital learning company, focused on ‘industry learning’.

Most professional learning content is ineffective, time-consuming, and boring. At Primerli, we are taking the modern standards of structure, storytelling, and production quality, and applying them to create learning content that is not just effective, but also enjoyable.

Our market is B2B.

We sell access to our ‘industry learning’ content library via a subscription service, allowing businesses to utilize the learning content across their workforce.

Our target clients include consulting firms, banks, executive search firms, accounting firms, legal services firms, and Universities. These types of businesses typically provide services across multiple industries. They therefore need wide industry knowledge to allow them to provide the best advice they can.

Our main audiences for marketing are:

  • Partners, CEOs, Heads of learning, Chief Learning Officers, Heads of Learning - these types of people strive to prepare and upskill their workforce. This audience can be directly responsible for buying Primerli content.
  • Consultants and various other employees at the corporations who directly require ‘industry knowledge’ to be able to do their work confidently. This audience is the end user and  influences to audience A.

An example of our elearning content is below.

About the job

Primerli is re-defining digital learning, using engaging, entertainment-quality learning modules.

We have a healthy, growing client base of big companies, and we have huge ambition to bring this new style of learning to as many people as we can.

You can see more examples on our YouTube channel https://www.youtube.com/channel/UCMG6udd0HTCRkRs1lYDOotg

We are now building out a content marketing strategy and we want a fun, innovative, ambitious and pro-active digital marketer (with strong content creation and social media experience) to help us execute the plan, and to help make Primerli famous.

We already have much of the anchor content ready to go, and we want to use the content to create useful, interesting, and engaging snippets across various formats (video shorts, Images/captions, funnies, posts, polls, carousels etc) and broadcast across various channels (LinkedIn, Twitter, Instagram, Facebook, Quora, Medium, Website blog etc.)

Skills needed include:

  • Content writing (various forms - long form SEO articles, funs, captions, shorts)
  • Basic design skills (image cropping, adding captions..., maybe using Canva or PS)
  • Social media platforms/tools capabilities (to manage & schedule posts, measure engagement etc.)

Please note. A requirement for this role is to be able to digest heavyweight subjects and content - and then to  build insightful long-form and short form content across various channels. We therefore need a high degree of intellectual curiosity, some strong business acumen, with elegant writing skills.

We anticipate 10 hrs per week of ongoing work. We have a lot of content to get through!