Groceries Expert @ a US-based EdTech startup

(part-time contractor engagement)

About Primerli

Primerli is raising the bar for what digital learning can be. Let’s face it: most professional learning content is notoriously low quality. It’s boring, slow, and ineffective. At the same time, “content” elsewhere is more engaging than ever. At Primerli, we are taking the modern standards of structure, storytelling, and production quality and applying them to create learning content that is not just effective but also enjoyable. Humans are curious creatures - learning should be a delightful experience, and it can be.

We’re starting this revolution with industry primers. Project-based work is growing across all sectors, with professionals applying their specific functional skills across clients in multiple industries. To succeed, these professionals have to get up to speed fast, becoming experts on an industry overnight. Whether you’re a consultant or a freelancer, this currently results in a lot of time wasted doing desk research and reading long, boring industry reports - and you still have no idea what’s going on.

That’s where we come in. We partner with industry experts with decades of experience, distill their knowledge into fundamental insights, and then bring it all to life in a series of short, engaging animated content. In less than one hour, our learners can understand the fundamentals of any industry, ask informed questions, and be ready to serve their clients with confidence.

You can see a sample video from our banking primer below.

Current engagement

We're looking for a subject matter expert to help us with our next primer - Groceries Industry 101. Each primer typically requires ~10 hours of time from our experts, largely via 1 - 2 hour interviews, spread out over three weeks.

Topics we will be covering in this primer include:

  • Products and services
  • Value chain
  • Business model/Economics
  • Key performance metrics
  • Market overview (competitors, market dynamics etc.)
  • Organization and roles
  • Major trends

If you have deep experience in this industry and the idea of explaining the fundamentals of it to others excite you, we'd love to hear from you.

Requirements

Our ideal experts generally bring the following:

  • 5 - 10 years in industry, preferred at one of industry's major players
  • Some management consulting experience
  • An interest in creating something new and sharing knowledge

What's in it for you?

Here's what we offer in exchange:

  • Money (hourly rate, based on experience)
  • Opportunity to share your knowledge and see your ideas come to life in animated form
  • Potential for future engagements (we're looking for experts that can become longer term partners as we build out more content)