VP of Product @ Primerli

About Primerli

Primerli is an early-stage, high-growth EdTech startup on a mission to raise the bar in digital learning. Let’s face it: most professional learning content is notoriously low quality. It’s boring, slow, and ineffective. At the same time, “content” elsewhere is more engaging than ever. At Primerli, we are taking the modern standards of structure, storytelling, and production quality and applying them to create learning content that is not just effective but also enjoyable. Humans are curious creatures - learning should be a delightful experience, and it can be.

We’re starting this revolution with industry primers. Project-based work is growing across all sectors, with professionals applying their specific functional skills across clients in multiple industries. To succeed, these professionals have to get up to speed fast, becoming experts on an industry overnight. Whether you’re a consultant or a freelancer, this currently results in a lot of time wasted doing desk research and reading long, boring industry reports - and you still have no idea what’s going on.

That’s where we come in. We partner with industry experts with decades of experience to distill their knowledge into bite-sized, animated content that is easy to understand and enjoyable to watch. In just one hour, our learners can gain a comprehensive understanding of the fundamentals of any industry, allowing them to ask informed questions, and serve their clients with confidence. We are creating the kind of learning content you’ll want to binge-watch. See a sample video from our banking primer below.

The role

We are looking for a VP of Product with a management consulting background who will play a critical role in shaping the future of the company by building and leading Primerli’s product function. Key responsibilities include:

  • Developing and executing a product strategy that aligns with the overall business goals of Primerli, focusing on key strategic questions such as defining our creative vision, improving content quality, scaling content through automation and AI, and creating content and technology roadmap for the company.
  • Enhancing our content creation process and measuring key success metrics to drive continuous improvement in the product offering.
  • Building and owning the content pipeline and technology roadmap, and effectively communicating with C-level staff, board members, and other stakeholders to ensure alignment and buy-in.
  • Developing budgets and forecasts associated with the product roadmap and managing resources accordingly.
  • Leading, managing, and mentoring a team of 10-20 individuals within the product unit
  • As part of the onboarding, you will be leading the production of content for the first three months. Essentially, you will be the movie director, owning the production of six primers from ideation to launch.

This is an entrepreneurial and hands-on role that requires a mix of execution and strategy skills. While the company is based in California, you will be working remotely with a global team and reporting directly to the founder, who is a former BCG principal with more than eight years of consulting experience across different geographies.

This role offers

Steep learning curve: You’ll immerse yourself in a new industry (software, telecom, consumer goods, etc.) every month

Hands-on product development experience: You will go beyond ideation and create a product that will be used and ranked by thousands of professionals around the world

Startup experience: You will be one of the first members of an early-stage startup and partake in a growth story while working on broad cross-functional problems ranging from operations to marketing to strategy

Flexibility: We work remotely, so you can skip the rush hour traffic and work from the coffee shop down the street.

What we’re looking for

Strong values: You care about others, not just yourself, and you see competitiveness as complementary, not a barrier, to showing compassion, kindness, and empathy

Passion for storytelling: You love creative writing and have an excellent command of English

Intellectual curiosity: You ask insightful questions and like going far down the rabbit hole to explore beyond the obvious

Learner/teacher: Not only do you love learning new things, but you can also explain even the most complex topics in a simple, understandable way.

Entrepreneurial drive: You constantly challenge the status quo, come up with better ways to do things and take extreme ownership of your work. You are highly comfortable with ambiguity.

Growth mindset: You value personal growth and helping others grow by giving and receiving transparent feedback

Everyday excellence: The idea of “good enough” is not good enough for you. You admire great products, pursue quality, strive for excellence in everything you do

Interested?

Get in touch with us at jobs@primerli.com. We’d love to tell you more about the role.